How prevalent are social media platforms in today’s society?

Social media platforms have become an integral part of our society. They have drastically changed the way people interact, with businesses, and even with governments. A survey by Pew Research Center in 2018 revealed that 69 percent of American adults were active on some form of social media platform.

Social media platforms allow users to share information and express their views which boosts the online presence among communities worldwide. Through simple posts and updates, people are now able to interact with each other and share multiple perspectives on different issues in an instant.

It is no surprise that these platforms are used by businesses to promote their services and products to wider audiences while also staying more connected and engaged with customers. Businesses can interact directly with their customers, build relationships, improve customer service and brand awareness_all conveniently through social media platforms.

Beyond businesses, governments around the globe are also using social media platforms to reach citizens real time and gain valuable insight into public opinion on various subjects of importance. They can communicate new policies rollout or inform citizens about potential hazards post natural calamities like hurricanes or floods- thus utilizing the platform to be more interactive with society as well as effective in crisis response management.

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